The answer is a summary of everything that has been said so far and diluted down to the most fundamental basic that will help in achieving all the goals – ambitions and milestones the brand aspires to. Desi Ras aims to be a household choice as a product and a noteworthy brand that is talked about in relevant circles. We wish to create an impact an impact on society and focus on what Change we can drive to create a difference in the lives of our consumers and our entire ecosystem.

We wish to create an impact an impact on society and focus on what Change we can drive to create a difference in the lives of our consumers and our entire ecosystem.

DESIRAS is a vision extended out of a serious need of the market for a safe and secure brand of juices that allows the consumer to enjoy the benefits of a consistent and healthy product wherever and whenever. The uprising concerns comprising raw crop wastage, high post-harvest losses, limitation in the shelf life of good quality products, and limited market reach of the farmers led to my approach towards introducing a developed platform that mitigates all the negatives and expands the horizon for all-round development of nutritious and nourishing products.